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Lexie Liu

Marketing Professional with a Design Edge

I recently completed my Master of Marketing @Vanderbilt University after spending four years studying art and design @Rhode Island School of Design, with a focus on illustration and visual storytelling.

Started out as an illustrator, I worked across editorial, graphic, and product design, and gradually expanded into marketing through experience in product development, consumer research, event marketing, and analytics. Along the way, I’ve worked across industries including education, technology, FMCG, and B2B events, where I’ve supported new product development, translated insights into actionable brand recommendations, and executed inegrated social and email campaigns with performance optimization.

Through exploring different areas of marketing, I’ve found it especially rewarding to use
consumer insights to shape products and experiences that better respond to people’s needs. I would love to use creativity as the vital bridge to help a product reach the right audience, while using consumer insight to shape meaningful products.

Hi, I'm Lexie

Event Marketing

Product Development

Brand Design

Consumer Insights

Analytics

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PREVIOUSLY AT

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🎓 EDUCATION

Vanderbilt University

Master of Science in Marketing

Rhode Island School of Design

Bachelor of Fine Arts in Illustration

💼 EXPERIENCE

1

+

YEARS MARKETING

4

+

YEARS DESIGNING

💡

SKILLS

• Presentation
• Communication

• Teamwork• Adaptability
• Project Management

🛠️ 

TOOL STACK

Digital Marketing: Social Media (Facebook, Instagram, LinkedIn)
Email Marketing: Hubspot
Data Visualization: Excel, SPSS, Tableau, Google Data Studio, Lark
Web Analytics: Google Analytics
Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator),  Canva
UIUX & Web Design: Figma, Sketch, Github, Visual Studio (HTML, CSS, JS)
Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie
Project Management: Jira, Asana, Event Maker, Teams, Lark
Copywriting Experience: email newsletters, social media captions
Market Research Experience: focus groups, surveys, report analysis
Event Experience: planning large-scale trade shows, conferences, award ceremonies, coordinating speakers & schedules

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Selected Work

Spring 2026 | B2B Event Marketing

Luxe Pack Los Angeles

Jul 2025 | Brand Development for BlueAir

Luxe Pack New York

BlueAir New Product Ideation

Mar 2026 | Event Marketing for a B2B Trade Show

✨ Let's Connect !

If something here resonated with you, I’d love to keep the conversation going ☺️

✨ Thanks for stopping by, let's connect!

© LEXIE LIU PORTFOLIO 2026

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