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WELCOME
HELLO, MY NAME IS
LEXIE LIU
ABOUT
I'm a marketer who treats creative decisions as hypotheses, and growth metrics as the evidence. With experience spanning consumer insights, B2B event marketing, and product design, I specialize in product marketing that starts with genuine consumer need, connecting the right product to the right audience, and proving it with results.
WHAT I'VE DONE
MY EXPERIENCE
Jan 2026 - Jun 2026
Event Marketing
@ Infopro Digital, Inc. USA
Nov 2025 - Jan 2026
Marketing Insights
@ P&G China
Jul 2025 - Oct 2025
Product & Brand Marketing
@ Unilever China
EDUCATION
Master of Marketing
Bachelor of Fine Arts
Vanderbilt University (2025 - 2026)
Rhode Island School of Design (2019 - 2025)
WHAT I'VE LEARNED
SKILLS
Soft Skills
• Presentation
• Problem-Solving
• Communication
• Teamwork
• Adaptability
• Project Management
Marketing Tool Stack
Digital Marketing: Social Media (Facebook, Instagram, LinkedIn & Twitter)
Email Marketing: Hubspot
Data Visualization: Excel, SPSS, Tableau, Google Data Studio, Lark
Web Analytics: Google Analytics
Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator), Canva
UIUX & Web Design: Figma, Sketch, Github, Visual Studio (HTML, CSS, JS)
Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie
Project Management: Jira, Asana, Event Maker, Teams, Lark
Copywriting Experience: email newsletters, social media captions
Market Research Experience: focus groups, surveys, report analysis
Event Experience: planning large-scale trade shows, conferences, award ceremonies, coordinating speakers & schedules
WHAT I'VE DONE
FEATURED WORK
LUXE PACK Los Angeles Trade Show
Event Marketing | Jan 2026 - Mar 2026 Internship
LUXE PACK New York Trade Show
Event Marketing | Mar 2026 - May 2026 Internship
BlueAir New Product Ideation (China)
Product Marketing | Jul 2025 - Oct 2025 Internship
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