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PORTFOLIO 2026

Lexie Liu
Marketing Professional with a Design Edge
I recently completed my Master of Marketing @Vanderbilt University after spending four years studying art and design @Rhode Island School of Design, with a focus on illustration and visual storytelling.
Started out as an illustrator, I worked across editorial, graphic, and product design, and gradually expanded into marketing through experience in product development, consumer research, event marketing, and analytics. Along the way, I’ve worked across industries including education, technology, FMCG, and B2B events, where I’ve supported new product development, translated insights into actionable brand recommendations, and executed inegrated social and email campaigns with performance optimization.
Through exploring different areas of marketing, I’ve found it especially rewarding to use consumer insights to shape products and experiences that better respond to people’s needs. I would love to use creativity as the vital bridge to help a product reach the right audience, while using consumer insight to shape meaningful products.

Hi, I'm Lexie
Event Marketing
Product Development
Brand Design
Consumer Insights
Analytics
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🎓 EDUCATION
Vanderbilt University
Master of Science in Marketing
Rhode Island School of Design
Bachelor of Fine Arts in Illustration
💼 EXPERIENCE
1
+
YEARS MARKETING
4
+
YEARS DESIGNING
💡
SKILLS
• Presentation
• Communication
• Teamwork• Adaptability
• Project Management
🛠️
TOOL STACK
Digital Marketing: Social Media (Facebook, Instagram, LinkedIn)
Email Marketing: Hubspot
Data Visualization: Excel, SPSS, Tableau, Google Data Studio, Lark
Web Analytics: Google Analytics
Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator), Canva
UIUX & Web Design: Figma, Sketch, Github, Visual Studio (HTML, CSS, JS)
Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie
Project Management: Jira, Asana, Event Maker, Teams, Lark
Copywriting Experience: email newsletters, social media captions
Market Research Experience: focus groups, surveys, report analysis
Event Experience: planning large-scale trade shows, conferences, award ceremonies, coordinating speakers & schedules


Selected Work

Spring 2026 | B2B Event Marketing
Luxe Pack Los Angeles
Jul 2025 | Brand Development for BlueAir
Luxe Pack New York
BlueAir New Product Ideation
Mar 2026 | Event Marketing for a B2B Trade Show
✨ Let's Connect !
If something here resonated with you, I’d love to keep the conversation going ☺️
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