Lexie Liu

Marketing Professional with a Design Edge

I recently completed my Master of Marketing @Vanderbilt University after spending 4 years studying Art & Design @Rhode Island School of Design.
Started out as an illustrator, I worked across editorial, graphic, and product design, and gradually expanded into marketing field through work in product development, consumer research, event marketing, and analytics.

After exploring different areas of marketing, I find it especially rewarding when using consumer insights help shape meaningful products. I view creativity as the vital bridge that connects a product to its users and drives effective audience engagement.

Hi, I'm Lexie

Event Marketing

Product Development

Brand Design

Consumer Insights

Analytics

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PREVIOUSLY AT

Selected Work

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EXPERIENCE

Led social media content creation for LUXE PACK Los Angeles

LUXE PACK Los Angeles Trade Show

Event Marketing | Jan 2026 - Mar 2026 Internship

LUXE PACK New York Trade Show

Event Marketing | Mar 2026 - May 2026 Internship

BlueAir New Product Ideation (China)

Product Marketing | Jul 2025 - Oct 2025 Internship

🎓 EDUCATION

Vanderbilt University

Master of Science in Marketing

Rhode Island School of Design

Bachelor of Fine Arts in Illustration

💼 EXPERIENCE

1 +

YEARS MARKETING

4 +

YEARS DESIGNING

• Presentation
• Problem-Solving
• Communication

💡SKILLS

• Teamwork
• Adaptability
• Project Management

🛠️ TOOL STACK

Digital Marketing: Social Media (Facebook, Instagram, LinkedIn & Twitter)
Email Marketing: Hubspot
Data Visualization: Excel, SPSS, Tableau, Google Data Studio, Lark
Web Analytics: Google Analytics
Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator), Canva
UIUX & Web Design: Figma, Sketch, Github, Visual Studio (HTML, CSS, JS)
Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie
Project Management: Jira, Asana, Event Maker, Teams, Lark
Copywriting Experience: email newsletters, social media captions
Market Research Experience: focus groups, surveys, report analysis
Event Experience: planning large-scale trade shows, conferences, award ceremonies, coordinating speakers & schedules

✨Thanks for stopping by!

If something here resonated with you, I’d love to keep the conversation going ☺️

Whether it’s a role, a project, or just a quick hello. Feel free to reach out!

liuxinyixueerlxy@gmail.com