Lexie • Xinyi Liu
WELCOME
HELLO! MY NAME IS LEXIE
Brand & Marketing Strategist
Translator between the creative and the commercial.
As a designer turned marketer, I see my role as translating between the creative and the commercial: turning visual ideas into stories people connect with, and consumer insights into strategies that move the business forward. I stay enthusiastic about exploring different fields and continue to sharpen my knowledge through hands-on projects, case competitions, industry events, and the posts of inspiring marketers on social media.
I love learning by doing, whether it be pricing a new product concept or rebranding an event from the ground up. I enjoy being in rooms with driven individuals from diverse backgrounds, where I am constantly challenged and inspired to grow.
Soft Skills
• Presentation
• Problem-Solving
• Communication
• Teamwork
• Adaptability
• Project Management
MY EXPERIENCE
Jan 2026 - May 2026
Event Marketing
@ Infopro Digital, Inc. USA
Nov 2025 - Jan 2026
Marketing Insights
@ P&G China
Jul 2025 - Oct 2025
Product & Brand Marketing
@ Unilever China
EDUCATION
Master of Marketing
Vanderbilt University (2025 - 2026)
Bachelor of Fine Arts
Rhode Island School of Design (2019 - 2025)
Marketing Tool Stack
Digital Marketing: Social Media (Facebook, Instagram, LinkedIn & Twitter)
Email Marketing: Hubspot
Search Engine Optimization: Google Keyword Planner
Data Visualization: SPSS, Tableau, Google Data Studio, Lark
Web Analytics: Google Analytics
Graphic Design: Adobe CC (InDesign, Photoshop, Illustrator), Canva
UIUX Design: Figma, Sketch
Video Editing & Creation: Adobe CC (Premiere Pro, After Effects), iMovie
Web Design & Creation: Wix, Github, Visual Studio (HTML, CSS, JS)
Project Management: Jira, Asana, Event Maker, Teams, Lark
Copywriting Experience: email newsletters, social media captions
Market Research Experience: focus groups, surveys, report analysis
Event Experience: planning large-scale trade shows, conferences, award ceremonies, coordinating speakers & schedules
