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Internship

Overview

CONTEXT​

LUXE PACK New York is the definitive East Coast destination for packaging that doesn’t just inspire, it performs. From shelf impact to sustainability ROI, the event empowers brands across beauty, fragrance, wellness, spirits, fashion, and fine food to discover packaging that drives conversion, builds equity, and meets the demands of the next generation of consumers. ​​Positioned at the crossroads of creativity and commerce, LPNY blends cutting-edge design, material innovation, and real business outcomes in the U.S.'s most strategic market.

PROBLEM

While LPNY remains unrivaled on the East Coast, new competitors may emerge as trends shift toward design, ESG, and indie-focused events. Audience expectations are changing, with younger decision-makers seeking more experiential and results-driven formats. At the same time, brands demand packaging that delivers real performance, highlighting under-leveraged innovation and sustainability.