XINYI (LEXIE) LIU

LUXE PACK New York Event Marketing:
Using content-driven marketing to increase event registrations while strengthening brand engagement across social media
Role
Marketing Assistant
Timeline
March 2026 - May 2026
Team
Marketing Team
Tool
Excel, Event Maker, Hubspot, Canva, Klipso, Adobe Suite

01
Internship
Overview
CONTEXT
LUXE PACK is a leading B2B trade show dedicated to luxury packaging innovation, bringing together global brands, packaging suppliers, and designers to explore new materials, sustainability solutions, and creative packaging technologies.
As part of the marketing team members for the 2026 LA event, we worked closely to expand brand awareness, grow attendee registrations, and strengthen social media engagement for the event through content marketing and email marketing.
ROLE
As a Marketing Assistant, my responsibilities included content creation for social media and newsletters, schedule posts via Hubspot, collaborating with team members to ensure consistent messaging, coordinating speaker materials, and track the performance of the campaign.